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Thanks, It's Cashmere was the final release in Elysian Brewing's Manic Series (formerly Manic IPA Series). The Manic IPA series was introduced to act as a playground for experimentation, and a springboard for many of Elysian's more well-known beers, including the ever popular Space Dust IPA.

Being the last release of the series, we made the decision to really dive deep and tell a story based on what we knew about the beer: a hazy IPA that predominantly used Cashmere hops, with flavor notes of pineapple, clementine, and orchard fruit. The tongue-in-cheek name of the beer was developed almost naturally, and being a phrase it lent itself to be built into a bigger story: a beer-release-film-noir-Roy-Lichtenstein-inspired hybrid.

scope of work
Art Direction & Concept
Packaging Design
Beer Name
Beer Description/Copywriting
Additional Collateral

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