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CHUCKY: A KILLER WIT BeER

scope of work
Package Design
Beer Description/Copywriting

Additional Collateral

COLLABORATION
with the Chucky team at

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Surpassing over a decade of brewing pumpkin beers makes Elysian Brewing seasoned professionals in this popular Autumn beverage release. It came as no surprise that we were approached by the Chucky team at NBC Universal (USA | SYFY) for a beer collaboration. As any mad scientist would do, throwing some red hair here, some foul language there, and a whole lot of pumpkin guts gave birth to Chucky: A Killer Wit Beer. A match made in bloody heaven.

The beer was a highly exclusive, limited drop of 16oz 4 packs. Once they were gone, they were gone ... and boy, was the fanbase thirsty for something like this. Chucky: A Killer Wit Beer outperformed in a variety of ways, becoming one of our most popular releases to date mainly due to the story it told.


The release was featured in multiple outlets, including (but not limited to):

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